Bluetooth marketing is the name of the service which improving promoting and advertising of products, services or even a company by using bluetooth technologies. It simply menas that you will get some text, promotion materials or prospects on your mobile or handheld device when you are in the appropriate distance from bluetooth server and you have got your bluetooth device turned on of course.
A special kind of software is developped for bluetooth marketing - they are called bluetooth advertising software.
Example of bluetooth advertising software is under this link.
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